Marketer of Profitable Businesses through Content
I've launched niche businesses throughout my career: a regional Spanish-language entertainment newspaper and website, a Hispanic marketing consultancy dedicated to serving the under-served small businesses market, a landscape design business that emphasizes its unique native brand, a Spanish tutoring business that teaches non-native speakers from the unique perspective of a natively-fluent non-native speaker, and an online marketplace where Americans can buy and sell properly-working gas cans in a country where finding properly-working cans has become difficult.
Additionally, I've founded a nonprofit that promoted reform of the monetary system, published an economics and politics blog, hosted an economics and politics radio show, and contributed articles to a number of publications on a variety of topics.
My breadth of experience has been held together by two constants:
1) I've identified and capitalized on market opportunities.
2) I've made heavy use of branded content to promote these endeavors.
I'm looking to use these constants to help fellow small business owners grow their businesses through content marketing, and I’m creating this site to showcase some of my best writing, branding, photography, and audio and video content.
My content marketing credentials include:
- Serial entrepreneur and bilingual English/Spanish M.B.A. with 16 years of experience publishing written, visual, video, and audio content to define brands and carve niches.
- Creator, content marketer, and SEO manager of six niche business websites.
- Founder, creative director, and content marketer of a niche marketing consultancy.
- Publisher, creative director, and editor-in-chief of a multi-market niche newspaper and website.
- Contributor to several third party websites on a variety of topics.
- Talk radio and podcast host/producer.
- Proficient at WordPress, SEO apps, Google Analytics, Google AdWords, Hubspot, MailChimp, Adobe Creative Cloud, Audacity, and iMovie; working knowledge of CSS and HTML.
- Unique blend of creative and analytical ability.
Please see my CV to learn more about me and connect on LinkedIn to network with me. Visit the Why Hire Me? page to learn why opening your doors to me makes good business sense.
I hope for the opportunity to help you grow your business through content marketing!
As I noted on the writing page of this site, my content production/creative process begins with identifying goals. Business people identify goals based upon intelligence; the more extensive their knowledge of a subject, the better they can define profitable goals for their firms. In this way, business intelligence sets the course of industry.
I'm currently offering a unique opportunity to collect business intelligence to help set the course of the content marketing industry: I'm commissioning a potentially industry-disruptive study of the net microeconomic effects of content/SEO battles among small and medium-sized businesses (SMBs).
I approach content writing from a thoughtful 8 step process, my businessman hat thoroughly in place throughout. The process consists of the following, the most important steps in bold:
1) Determining goals.
2) Determining the audience I want to reach.
3) Researching keywords.
4) Researching how competitors have addressed their audiences with similar content.
5) Writing and uploading content.
6) Analyzing SEO and keyword targeting, editing as necessary.
7) Promoting the content.
8) Experimenting with the content to maximize conversions, implementing changes as needed.
My editing process consists of optimizing the writing for the human reader:
The son of an artist and a native of Charleston, SC, I’ve been wandering one of the most beautiful parts of the world with a camera for much of my life. I’ve taken tens of thousands of photos over the years…these are just some of my favorites. I previously showcased some of my work on my landscape design business’s photos page, and I described some of my visual art philosophies on the branding page.
Photography is every bit as important to me as playing music and public speaking. As with the audio and video page, I’ll continue to add content to this page regularly.
Click Images To Enlarge